This
an PSA put out by the Citizens Against Cocaine Abuse. I find it haunting. I've shown the block of
words below the composition. The words
in black on the white background say The
average high induced by cocaine lasts thirty minutes. The white words on
the black background say The average
death induced by cocaine lasts slightly longer.
I
think this composition is very well done.
The large canvas and small text force the reader to pay attention to the
chilling words on the page. The
proportions of black (representing death) to white (representing the high) have the same unsettling effect.
The
ad is asymmetrically balanced with vast amounts of black negative space
outweighing the white. The text however
balance each other perfectly. I think
the text is Calson.
Source:
Stewart, Mary, Launching the Imagination,
McGraw-Hill, New York, NY 2008.
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